Cosmetic Product Photography

IDEAL FOR:

Social Media, Amazon, Shopify, BigCommerce, Walmart

All product categories and brands

Product details and storytelling

Nowadays, photography product cosmetics are in high demand: quality photos of various beauty products are used for e-stores, advertising brochures and fashion magazines.That’s why here at StylePhotos we employ professional photographers, familiar with the unspoken rules of the industry. This helps achieve authentic and rich depiction of the texture, colors, and shape of the product.

3) Simplify your pre-production by uploading your unique Style Guide, or pick one from our dozens of existing choices. Style Guide serves as a reference, allowing for easy communication and consistency throughout the entire production process.

Types of Cosmetic Product Photography

There are several types of photography in the cosmetic photography industry. Each of them helps to highlight the product features and attract the attention of consumers. Let's consider several main types of cosmetic photography:

Product photography. The classic type of shooting. Here, the cosmetic product is placed on a neutral background. The main goal for cosmetic photographers is to show the product itself in all its details. This type of photography is usually used for catalogs and online stores.

Lifestyle photography. This style of shooting shows the cosmetic product in real life, often surrounded by people or everyday objects. Lifestyle photography helps to create associations with the lifestyle and evoke the desired emotions in a potential buyer.
Texture photography. Here, cosmetic photographers have to pay attention to the texture of the product (cream, powder or lipstick). This type of shooting focuses on the features of the product to emphasize its quality and unique properties.
Creative conceptual photography. Here, the emphasis is on an artistic approach. Often, photographers here use unusual angles, color schemes and compositions. This style helps to distinguish the product from competitors.

Each type of photography plays its role in the promotion of cosmetics. It is very important for cosmetic brands to choose the right type of photography.

Why does your business need jewelry product photos?

Key Elements of Effective Cosmetic Product Photography

Effective photography of cosmetic products depends on several elements that help to present the product in the best possible light. Here are the main ones:

Lighting. Proper lighting highlights the texture and color of the product.
Background. A neutral or thematic background draws attention to the cosmetics.
Composition. A balanced composition helps to highlight the features of the product.
Style. A unified style of shooting enhances brand recognition.

These elements make cosmetic product photography attractive and help to effectively present cosmetic brands.

How It Works

To take a professional cosmetic product photography, we recommend following these steps:

Preparation. Choose a product and decide on the background and style that will best complement it.
Lighting. Position the light sources so that it illuminates the product evenly.
Composition. Determine the main focus of the photo - texture, packaging, or the product itself. Place it so that the frame looks pleasing to the eye.
Shooting. Use the right camera settings to convey all the details of the product. Experiment with angles to find the best look.
Editing. In post-processing, correct the color rendition, contrast, and brightness. The photo should look natural and attractive.

This guide will help you create the best cosmetic product photography that will present your cosmetic product to its best advantage.

Need ideas about how to make sure consumers buy what they see in the photos?

We have answered some essential questions on the topic:

What is the purpose of a given photograph?
The background for photos is chosen based on their eventual purpose. Cosmetics catalogs often use neutral backgrounds with shadows. If the photo itself is to be placed on a white background, the image needs to have a high-contrast background. For brochures, the emphasis is placed on authentic, accurate angles. Cosmetic product shoot is a challenge: not only does it need originality in angles, but also a creative approach to each task.
What equipment is necessary?
What are the lighting conditions requirements?
In a cosmetic product photoshoot, several pictures must be taken in rapid succession. The lighting conditions are determined by the surface on which the item is placed. Let’s take makeup product photography as an example. For a lipstick, it is generally accepted to take two pictures, one of the lipstick itself, and one of only the packaging. Then, a photo editor such as Photoshop can be used to merge the two images. For catalogs, it is most optimal to choose a soft, light background which accentuates the brightness of the shades. For such tasks, soft boxes need to be used. When working with multiple light sources, double shadows are to be avoided.
What are some of the life hacks to make quality photos?
Even if a cosmetic product photographer has all the necessary equipment and accessories, even if they know how to work with lighting, to make the best possible beauty product photos, some small life hacks are to be used: to make the background for a photo light, and the shades soft and pronounced, a plain white sheet of paper is to be put under the glass. To prevent fingerprints from appearing on the products, photographers use cotton gloves. To change the position of the product, the plexiglass is rotated. To achieve optimal reflections which are important for quality photographs, milky white gloss glass can be used.

These life hacks, and many more, are common practice for our professional photographers here at StylePhotos. If you need cosmetic product photography taken, be sure to contact us for high-quality results!

Review

National Sports

Ryan G.

“We have been working with StylePhotos for almost a year now and couldn't ask for a better content partner. Their team is amazing to work with, professional, attentive, accommodating, and excellent with communication. They providea versatile catalog of photography options utilizing their state-of-the-art equipment.Their schedule is flexible, striving to meet our needs, while promptly meeting deadlines and providing reasonable pricing. Overall, StylePhotos has greatly enhanced our eCommerce experience and we are continually impressed with their service”

Gertex Hosiery

Jeff

“Working with StylePhotos has been nothing less than a five-star experience. We were working with our own in-house photography for the past 6 years and we quickly realized the importance of a balanced approach between straightforward flat lay photography and the creative/technology approach that Khasan and his team at StylePhotos bring to the table. The respect for deadlines is second to none”

Anita

Olivia Leroux

“The team at StylePhotos has been wonderful to help me launch online my products. The expertise and quality were amazing.

I was able to do 360 videos of the products and also fabric swatches so my clients would be comfortable purchasing the styles they want for their stores”

Puma Canada

Matthew M.

“StylePhotos should be your go-to If you need any professional eComm imagery. I tried many photographers before finding StylePhotos and would recommend them to anyone who needs photography or videography for their website”

Niku

Luke Armstrong

“We had a great experience getting our product shots done at StylePhotos. The team was very creative and figured out how to shoot our products in a way that aligned with our vision. I would highly recommend it to anyone”

Cobmex

Jon Edberg

“Quick, reliable, and excellent quality service. StylePhotos was great to work with and the images and videos really enhanced our website”

Canadian Tire

Matthew R.