How to Create High-Converting Product Videos: A Step-by-Step Guide for Brands

Product video creation is an effective marketing tool that could bolster the number of conversions throughout the campaign.

Key Elements of a Successful Product Video Strategy

If you're wondering how to make a product video that is poised to attract as many customers as possible, you should check if your plan contains the basic elements of a conversion video. These elements include:

• Hook: The first thing to start with is to grab the attention of a potential buyer. The first seconds of video marketing for brands should spark the viewer's interest and make them stop by.

• Simple idea: A product video for eCommerce should have a clear and understandable goal. Use your branded tone of voice, but be concise. You can convey the idea both with visual elements and with text or voiceover.

• Solve the customer's problem: The culmination of a product video production resides in working out the customer's pain.

• Information block: After mending the customer's pain, display the benefits of your product. These can be features, ease of use, etc. The best product video ideas should explain why the viewer should buy the specific good or service.

• Call to action: The last element of a product video strategy is a simple and clear call to action. Address the customer's pain; show that they can forget about the problem by making a purchase right now.

Each of these elements plays a crucial role and directly affects the effectiveness of your product video. But don't think that studying product video examples will be enough. Creating an effective product video is a complex and laborious process. On the other hand, our step-by-step guide is designed to lift this burden—you can effortlessly master this marketing craft with the following steps.

Step 1: Setting the Foundation — Planning Your Product Video

The first thing you need to start with is choosing the purpose of the video. Your video content for brands can be aimed at the sales increases, search for a new audience, or a simple presentation for a new solution that will solve a problem of your target audience.

Once you've decided on the idea, you need to make sure you're working with the right target audience. To do this, refer to analytics on similar products. You need to be sure that the brand video marketing will sell the product to those who really require it.

Aligning Your Product Video with Brand Identity

If you're wondering how to create product demo videos, the answer lies in brand identity intertwined with your product. When watching a video about a specific good or service, the viewer should understand clearly that your brand stands out, with all its values and benefits.

Step 2: Pre-Production — Setting Up for Success

If you're interested in product video production tips, it requires not only a well-developed idea but also a suitable location, high-quality props, and a great picture. These are the tasks you work on at the pre-production stage.

Choosing the Right Equipment for High-Quality Video Production

The first thing you'll face at the pre-production stage is finding the right equipment. Lenses and product video equipment have a direct impact on image quality. Make sure you have the right height tripod or skilled cameraman, as well as softboxes and other equipment to shoot high-quality video.

Lighting Techniques to Highlight Product Features

To get high-quality video marketing strategies for products, it's not enough to just put up a lighting softbox and direct the light at the product. You'll need to choose the angle and positioning of the light so that the viewer's attention is focused on the benefits and external beauty of the product.

Selecting Locations and Backgrounds that Enhance Your Product

Location is as important as cameras and light. To create product videos for online stores that will make the viewer want to buy your product, it's important that the location in the background matches the good or service theme.

Step 3: Lights, Camera, Action — Filming Your Product Video

After paying attention to Product video editing tips and preparing all the equipment, you can start shooting to prepare product video editing tips.

Shooting Techniques to Create Engaging Product Footage

To add more dynamics to your video, you can change the focal length or take a close-up of the product. If you need to capture a product video storyboard template, use all the tools available to do so. Dynamics can help you grab the viewer's attention.

Incorporating Different Angles and Close-Ups for Product Clarity

The right angle can sell your product video for Instagram at a blink of an eye. To find the right angle, you'll need to spend some time and work with a tripod and light. Choose the location of the camera and adjust the light so that your product looks as attractive as possible from each angle.

Step 4: Post-Production — Transforming Raw Footage into a Polished Video

Video post-processing is the final stage of work on the material. At this point, a color grader and editor can create a real miracle.

Essential Editing Tips for a Professional-Looking Video

Initial video processing consists of separating bad footage, cropping video files, and creating smooth transitions. Once these steps are complete, you can move on to color correction and selection of appropriate music or processing user-generated content product videos.

Step 5: Publishing and Promoting Your Product Video

In order to get the product video marketing ROI, you need to pay attention not only to the shooting and processing stages but also to its promotion. If your product is mass-produced, use the services of the largest media that are of interest to your target audience. 

FAQ

What is the best way to plan a product video?

Start by outlining your goals and target audience. Create a script and storyboard, then focus on highlighting key features of the product.

Do I need expensive equipment to create a high-quality product video?

No, affordable product video production can be made with a smartphone and proper lighting. Editing software can also enhance video quality without the need for expensive gear.

How long should a product video be?

Ideally, a product video should be between 30 seconds and 2 minutes.