How to Make Your Jewelry Store Stand Out with Stunning Jewelry Photography

These jewelry product photography tips will help if you want your store to stand out in eCommerce. A good picture with the right techniques has a big positive impact on sales and brand position. To attract more customers and increase conversion in your online store, this guide will teach all you need to know about jewelry photography.

Why Jewelry Photography Matters for Your Online Store

One of the main characteristics of jewelry is that these products are highly visual, from photography to wearing. With that in mind, it’s easy to understand why a good photo is needed for improving results. See the main reasons for that:

• High-quality pictures help build trust and desirability;
• Well-taken images can reduce returns and improve sales;
• A good composition helps to present the product more clearly.

Using all the right techniques can also increase engagement on social media and your online business in eCommerce.

Essential Equipment for Professional Jewelry Photography

Before learning how to take jewelry photos for eCommerce, it’s very important to know what is the right equipment for it. In this section of the guide, you’ll learn about the three basic tools to create the best composition.

Lighting

Professional pictures always require good lighting. Harsh reflections can reduce image quality and devalue product features. To prevent this, the recommendation is to use soft, diffused lighting. When it comes to professional eCommerce photos, the lighting cannot be wrong.

The light is also important to highlight the details of the product, and jewelry is all about details. Colors, tones, texture, engraving, gemstones, and even metal finishes have to be very clear in a picture for better results, and that can be done through the right lighting equipment.

Camera & Lenses

Another crucial piece of equipment is the camera, of course. A good camera and its sensors can capture all the details of it. Also, a good system of color rendition ensures that the viewer will see the exact colors of the product. High-resolution cameras with focal length flexibility can adapt to take pictures of different kinds of jewelry, with different characteristics.

To bring out details of the piece of jewelry, the best cameras nowadays are Mirrorless and DSLR (Digital Single Lens Reflex), and the best lenses would be 100mm or more. In addition, macro lenses are also important for the process, especially in tiny objects, common in jewelry.

Backgrounds & Props

The products in this market are so full of details that the focus should be always kept on the jewelry. The best idea here is to make the background neutral. There are mainly three perfect colors for compositions, see the applications:

• White: Good for all types of jewelry and also for online catalogs and listings.
• Black: Clear pieces, such as diamonds, silver, and platinum.
• Gray: The color grey is commonly used for pieces with varied colors.

Other colors would be beige, cream, or soft pastels. It depends on the composition and the campaign. Props are not so common in jewelry pictures, but depending on the objective, they can add sophistication — but without any distraction to the viewer.

Best Techniques for Capturing Stunning Jewelry Photos

After learning the best lighting for jewelry photography and many other tips about the equipment, it’s time to talk about the process. In this list, you’ll learn the best techniques for a good jewelry photo:

• Use a Tripod for Stability: A well-detailed piece of jewelry can never look blurred in a picture. To ensure sharp images, a tripod is the best choice. It helps maintain consistent framing and to guarantee all photos are in the same position, for a catalog, for example.
  
• Master Focus & Depth of Field: To make sure all pieces are in focus, the recommendation is to use aperture settings (f/8 - f/11). To bring out the most detailed characteristics of the jewelry, adjust the DOF (Depth of Field) for each piece.
  
  
• Minimize Reflections and Glare: The use of polarizing filters can really help enhance the quality of a jewelry picture. Acrylic diffusers also contribute to smoother lighting. Remember to adjust lighting angles before every picture to prevent unwanted reflections.
  
  
• Showcase Multiple Angles and Details: Don’t be afraid to photograph the piece of jewelry from all angles. Try to capture front and side views, and also close-up to show craftsmanship. To enhance the experience of the viewer and give the motion sense, 360º views are another great idea.

First, consider the main objective, and project how you want the main detail to look in the final results. Second, consider the whole composition, and how the piece is blending with the scenario, not only in the screen but also in the brand expression context.

Editing and Retouching for a Polished Look

To guarantee high-quality jewelry images for online stores, there’s another step called post-processing. This is about editing and making sure the final version meets the quality you expected. Here are some essential editing steps:

• Color correction: The right color of the gemstones is extremely important, so color correction helps to get a true-to-life look.
• Background removal: Some pictures can be “more perfect” without the backgrounds, and that’s a job for editing.
• Contrast & Brightness Adjustments: To highlight the qualities of the piece and make it more appealing, some brightness and contrast adjustments can help.  

Overall, the role of editing is to enhance sharpness, brightness, and all the true characteristics of the piece. Editing is also important for removing dust, scratches, and possible unwanted reflections.

Optimizing Jewelry Images for E-Commerce & SEO

After having a good picture ready, there are still some things to achieve the best engagement in eCommerce. Look at all the important details you can’t miss:

• Compress the file for fast loading speed, but without losing quality, of course.
• Use high-resolution images, to make the product look natural and true to its characteristics;
• Always use descriptive names, like “silver-necklace-and-pendants.jpg”, instead of IMG7654.jpg.

When posting, it’s also very important to work on SEO techniques. Every posted picture has to be followed by an ALT Text, including the right keywords for the product. This helps better ranking.

Creating Engaging Jewelry Photography for Social Media

To make jewelry photography for Instagram, there are some tips to help enhance engagement. Find out how to photograph to get more likes and conversions:

• Lifestyle compositions: A shot of a model wearing the jewelry in the perfect context can bring a lot of attention.
• Flat Lay Photography: Overhead shots with the right amount of elegance are also well appreciated by the followers and visitors.
• Videos: For interactive purposes, videos and 360º spins are commonly used by the main jewelry brands in social media. It also shows movement, which helps customers to visualize the whole style in action.

Another good trend is to show some behind-the-scenes content. This brings customers close to the brand and helps build trust.

How StylePhotos Can Elevate Your Jewelry Photography

If you don’t know how to photograph diamonds or simply prefer professional work, StylePhotos is another good solution for jewelry photography. Here are some services provided by the company:

• Professional Studio Photography: Get the perfect lighting and high-quality retouching at post-processing with experts.
• 360° Jewelry Photography: Get interactive views to look more appealing and increase conversions.
• Consistent Branding: Get cohesive visuals that reinforce the brand’s identity.

In addition, to ensure that the images meet the requirements for different platforms, StylePhotos also makes custom eCommerce optimization.

Conclusion

Having a good jewelry photography setup is the key to making the most of your online store in eCommerce. To have better sales results and create a luxurious shopping experience, you can enjoy all the tips given in this guide or hire professionals, like StylePhotos. Reach for stunning jewelry photography by investing in high-quality compositions.